Did you know that more than three-quarters of B2B companies in the US are using B2B marketing strategies?
If you’re not, then your competitors already have an edge.
The good news is that B2B marketing doesn’t need to be complex. Some simple strategies can prove highly effective.
Read on as we look at some top tips for B2B marketing.
1. Hone Your Subject Lines
If you’re using email marketing, then your subject line is key.
Think of it as your elevator pitch. You need to grab the reader’s attention within the space of just a few words. You need to entice them enough to want to open your email and read more.
You should try to devote as much time and effort to create the perfect subject line as you do to creating the email content itself. After all, no one is going to see that great content if they don’t open the email.
2. Don’t Neglect Social Media
You may feel like social media marketing is really only something for B2C businesses to worry about.
This couldn’t be further from the truth. Social media is still a great way to market your B2B business. For a start, it’s an effective way to get your business out there with minimal costs. It’s also important to remember that the businesses you’re targeting are still run by people, and those people probably spend a lot of their time on social media.
It’s always worth considering if social media marketing could work for you.
3. Create the Best Content You Can
Even the very best SEO techniques aren’t foolproof. All it takes is one algorithm change and you could see your business plummeting down the search results.
The best way to future-proof your SEO is to just concentrate on creating the best content you can. If your content is good enough, businesses will be drawn to it. The key is to create content that serves a purpose and meets a need.
4. Use PPC Smartly
PPC is a brilliant way to get your business in front of the right people, but it needs to be done smartly.
Don’t waste money with a scattergun approach. At the same time, it doesn’t pay to be too narrow in your focus. If you only focus on your core products and services, you might miss out on a large swathe of potential clients.
5. Focus on Website Performance
As we mentioned earlier, businesses are still run by people.
That’s why your website needs to be optimized to be as fast as possible. The longer it takes your site to load, the more likely that it is that potential clients will click away and look elsewhere.
Just a small change in speed can make a big difference to your business.