The MVP for B2B Companies: How to Choose the Best Shipping App

The MVP for B2B Companies: How to Choose the Best Shipping App

B2B shipping accounts for approximately 14 percent of eCommerce shipping as of 2020.

With statistics as staggering as these, it’s more important than ever to find the best shipping app for your B2B company. But with so many shipping apps to choose from, the right service is a challenge to locate.

That’s why we are presenting our guide on choosing the perfect shipping app. We will cover the services you should consider, the abilities of shipping apps, and how to raise your B2B shipping strategy to the next level.

Read on for our tips and tricks.

What to Look for in the Best Shipping Apps

Keeping up with rising B2B connections is great for business. More sales mean more revenue. But keeping up with more sales can be a challenge.

That’s where B2B shipping apps come in. These apps make it much easier to keep up with growing sales while minimizing errors.

Before you dive into comparing apps, first ask yourself what is missing in your current setup. Some of the most common features that most B2B companies are lacking are:

  • Automation
  • Address confirmation
  • Automatic label preparation
  • Tracking emails

So take the time to analyze your current process; if you have no process in place, no worries. Starting from scratch is often easier than backtracking!


First, you want to consider the features of a shipping app that you are after. After identifying areas that need assistance in your current shipping process, it can be helpful to create a list of features that you’d like to work with.

Then, once you have your list, compare those features that you desire to those of a selection of different shipping apps.


Once you have identified a handful of the best shipping apps for your business, start looking at costs. Shipping is a tremendous industry, and there is a range of prices on shipping apps.

You may have a specific budget that you have to stick to or nothing specific in mind. Whatever your constraints, narrowing shipping apps down by cost gives you a realistic look at what’s available to you.


After narrowing down shipping apps by cost, check the compatibility.

One of the best things about any shipping app is there ability to integrate with your eCommerce site. Automatically importing customer information into one place makes processing sales much easier.

So take the time to check for compatibility with your eCommerce site.

Choose Your Carrier

The final step in picking the best shipping app is choosing a carrier.

Some apps work with multiple shipment carriers. Some are exclusive partners with certain carriers.

Depending on your area and established partners, you may be limited to one carrier. But if you are not, take the time to research and decide which carrier will work best for your company, your customers, and your shipping app.

Execute Your Strategy

The best shipping app is one that works the best for your company. Consider features, cost, and compatibility before coming to a final decision. Once you have a shipping app selected, implement it into your B2B shipping strategy.